eCommerce Africa Confex

The eCommerce Africa Confex is a topical blend of compelling conference sessions combined with an exhibition showcase. All sessions will be led by some of today’s key individuals who are shaping the eCommerce landscape in Africa.

Today’s consumers are as informed and switched on as their high-tech smart devices that keep them connected to the ever changing digital commerce landscape no matter where in the world they are. The modern shopper employs practices that take advantage of a wealth of online resources to aid smart, well-informed and often instant decisions. Simultaneously, their digital imprint offers the businesses with which they are interacting greater insight into their profiles and preferences. Responsive and innovative companies are leveraging this influx of data to provide personalised and frictionless buying experiences.

Retailers are preparing themselves to serve this new generation of consumer, breaking down barriers and demonstrating their agility in this new era. In order to benefit from these changes companies are obliged to open up for social and mobile trends as well as multi channel concepts, same-day-delivery and new technologies.